First, you want people to remember your content, especially if it’s fantastic. This is good news for infographic content creators for two reasons. In addition, most people make sense of visual material much faster than other methods. Studies show that most people remember just 10% of what they hear and 20% of what they read. They take what might be overwhelming amounts of facts, data, and information in text and present them in a way that is engaging and holds people’s attention. With that much competition, how are you supposed to keep your audience focused on what you have to say? Especially when the temptation is high to bounce away and move on to the next shiny piece? Infographics can help. Don’t believe us? According to The Next Tech, people created 2.5 quintillion bytes of data every day in 2021 alone. There’s a lot of content on the internet. That allows your content to appeal to the widest range of leads. You can use infographics with written content, too, so they can supplement each other. That means providing words, images, and even interactive elements to help with attention, memory, and recall processes.
Infographics are a great way to help people process information in a way that’s most accessible to them. Some of them process written and verbal communications quickly. Targeting Different Learning Stylesĭifferent clients and stakeholders have different learning styles. Image via Unsplash by are a variety of reasons B2B organizations use infographics to educate their audiences.
Infographics can be effective educational tools thanks to their ability to break complex information into easy-to-understand components and to make dense data engaging.
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